Our Story
Traditional Berber Rugs In Worldwide Households Of Today and Tomorrow.
We are Beni Ouarain Outlet. Our story begins on the Atlas Mountains in Morocco, where families in Berber villages would weave carpets. These authentic Moroccan Berber mats are called the Boucherouite, Beni Ouarain, Azilal, Beni Mguild, Talsint, Beni Mrirt and much more.
Between the Atlas Mountains of Morocco lived a family with a passion. It all began with two dedicated women. The women were born into a family of weavers with knowledge passed from one mother to another. As they stood upon the mountain they vowed to showcase their hand crafted rugs to the rest of the world. And this is exactly what they did.
Zanafi Rugs
Zanafi rugs are constructed in the traditional way by craftswomen of the Zanafi tribe. Using skills handed down from generation to generation, they feature zigzags, diamonds and diamond shapes, and feature flat weaving construction using 100% virgin wool. Crafted on the slopes of the High Atlas Mountains, the traditional home of the Zanafi tribe, each piece in this comprehensive collection offers a unique, hand-crafted example of the luxurious beauty that the Berber craft is so famous for.
Beni Mguild
Beni Mguild rugs originate from the western central Middle Atlas region of Morocco, and as with most regions, they have their own style. The weavers in this region like to take the designs commonly found in flat weave rugs, and adapt them to their pile weave, hand knotted creations. This creates bold, flowing imagery that captures the joyous character of the weaver herself.
Boujaad
Found in the Eastern part of the Haouz, the region around Boujaad produces some of the most beautiful Moroccan rugs available today. They have a similar course structure to the rugs made around the Middle Atlas, however the imagery and design within is very different from any traditional rug you may have seen from other regions.
Azilal Rugs
Of all the Moroccan rugs available today, whether vintage rugs or newly made, none are more of a mystery than Azilal. It is unclear how long they have been around, who were the original makers, or where the inspiration for these complex, intricate designs may have been. What is clear, is that these rugs are masterpieces that offer something very different, and yet somehow similar to our other rug ranges.
Boucherouite
Boucherouite rugs mark a significant change in the story of traditionally crafted Moroccan rugs. Instead of the pure wool used in those, Boucherouite rugs use cotton as the main material. They are still hand made with the care and attention that Moroccan rugs are famous for, and artisans from tribes across the regions still use the skills and knowledge handed down over centuries to create them. The change these rugs represents has had a significant, positive impact on the cultural, social and economic situation for the rural regions where they are produced.
Tuareg Mats
These mats have been an integral part of the nomadic lifestyle of the Tuareg for thousands of years, offering simple designs and unique materials, resulting in a beautifully original option for any interior space.
Hand woven using reed material, they use leather for the decoration design, retaining a simplicity that works beautifully with modern décor. With a range of newly made and carefully selected vintage pieces, our Tuareg Mats provide the best that this interesting variation on Moroccan style has to offer.